In the escalating race to acquire top talent, branding is essential. Employer branding strategies draw in talent and build your company’s brand. Employer branding strategies set the foundation for an admirable culture that employees are proud to be a part of.
A Glassdoor study found that 84% of people would leave their current workplace for a business with a better reputation. In addition, the study found that 69% of people would avoid a business with poor employer branding. So, employer branding strategies not only attract talent, but they result in lower turnover rates.
Creating the perfect employer branding strategy can seem daunting. But, don’t worry. We’ve done the work for you! Below, you will find 4 effective employee branding strategies from America’s leading businesses.
Before you begin – establish your goals.
You cannot create an effective employer branding strategy without a plan of action. What image do you wish to portray? What are the goals of your strategy? Determine what makes your business great to work for and continue from there.
So, without further ado, here are four effective employee branding strategies.
Employees are a business’ greatest asset – treat them like it.
Many of the leading businesses in America can attribute their success to their employees. Employees know the ins and outs of your business -they’ve seen the good and the bad.
So, giving your employees power to be creative, make recommendations, and personalize their work is an excellent branding strategy. The desire to be appreciated and celebrated is an innate human characteristic. So, capitalize on that! Encourage employees to apply their unique talents to their work and watch your quality of work and retention levels sky-rocket! More so, interested talent will be excited to work at a business where their skills are valued and appreciated.
Invest in your people
Your efforts will not be successful unless you work from the inside out. Work with your leadership team to ensure that the employee experience is at the highest quality possible. Even more, train your leadership team to be active culture builders. Invest in your employees’ well-being and watch your engagement levels excel. Happy employees can’t help but share about their employer.
Capitalize on what your business is good at.
While it seems so simple, many businesses forget to highlight their talents. For example, GoDaddy is a software and technology company that works with some of the biggest companies in the world. Their employees enjoy free meals, fun game rooms, and exciting team-building events.
The GoDaddy team capitalizes on their “work hard, play hard” attitude that fuels their excellent products. What makes your business unique? Use media platforms like social sites or television to share your business’ values and culture, and focus on a few key factors that the public can use to relate back to your business (think Chick-Fil-A’s “my pleasure” culture).
Create a positive experience
As a business, your reach expands far beyond your employees. Each customer has their own perception of your business. Thus, each customer has an impact your brand’s image. With websites like Yelp growing in popularity, people depend on others to influence their decisions.
From first contact, the mission and values of your business should be evident, and every interaction there after should embody the culture of your business. Though it seems simple, creating a positive experience for employees is one of the most undervalued employee branding strategies.
Many successful companies like Dutch Bros. and Infusionsoft attribute their success to these four employer branding strategies. Employer branding is essential to attracting top talent. In addition, a positive employer brand image makes employees feel proud to be a part of your business.
If you’re an employer looking to build your employer brand, you’re sure to find success with these four effective employer branding strategies.
If you’re on the hunt for an employer that implements excellent branding strategies, visit us here to learn about the best companies to work for!