At the center of every company are the core values that drive day-to-day activities. The core values of a company aim to guide the actions and behaviors of employees and executives alike.
Core values are more than just words on a wall. They’re the backbone of a company, the common thread that holds everyone together, uniting them with shared expectations and values.
The companies on Fortune’s 100 Best Companies to Work For list have mastered living, breathing and embodying their core values on a daily basis. Here’s a look at 10 of the best core values for companies from the 2018 Fortune Best Companies to Work for winners.
Diversity and Inclusion
Diversity and inclusion are two of the most important core values businesses can have. Large corporations and small businesses alike must make sure all employees feel respected, valued, and welcome. Companies that prioritize inclusion and respect diversity offer equal opportunities to all and create a safe work environment for their diverse workforce.
Financial services company USAA places diversity and inclusion at the center of its business. Though this widely successful insurance company boasts an employee count of more than 32,000, employees and customers of all ethnicities, races, and life paths are welcomed as unique and important individuals.
Being committed to its customers is crucial to any businesses success. Customer commitment is highly valued at companies like Ryan, LLC., Hyatt, and USAA. These companies attribute their success to their relationships with their customers – relationships that are founded on the value of customer commitment.
Teamwork can come in many forms. Companies that value teamwork work to effectively meet a goal. Organizations are more likely to succeed within teams rather than individually. Thus, a career founded on teamwork is personally and professionally beneficial.
Importance of Family
Now more than ever, men and women are balancing their careers with their family life. Working for a company that holds family as an important core value means that this work-life balance is respected. Companies like Hyatt work hard to make their employees’ families feel like a part of the Hyatt family. They understand the importance of family and are dedicated to maintaining this core value.
Corporate responsibility means corporations have a responsibility to the individuals and groups that their business affects. Like a social responsibility, the value of corporate responsibility means that a company will work towards the greater good of their employees and customers. A company that holds the value of corporate responsibility as their greatest value is USAA. In fact, USAA attributes a large portion of their success to their dedication to corporate responsibility.
Although one of many core values, self improvement often gets overlooked. However, the importance of personal and professional growth cannot be understated. Companies that value self improvement see greater employee engagement and low turnover rates. A career should be founded on opportunities, growth, and passion. The core value of self improvement is vital to an individual’s growth and development as an employee and as a human being.
Any company that does not value the pursuit of excellence is setting itself up for failure. The pursuit of excellence no matter the cost is so important in the success of a business. Companies that value excellence are driven and excited by their efforts. This passion bleeds into the attitudes and success of employees. A company that highly attributes its global success to the constant pursuit of excellence is Ryan, LLC. The company has maintained its position as one of the world’s most prominent Global 5000 companies due to its relentless pursuit of excellence.
Care for the Community
Within the past decade, the desire for environmentally-friendly practices and procedures has grown exponentially. Whether this is through direct efforts or philanthropic pursuits, companies have taken steps to address this need. Caring for the community surrounding a business is an important core value.
The opportunity to participate in personal and professional development activities is very beneficial for growth. People should look for a career that offers developmental programs or educational seminars. Employees who are given the opportunity to grow are more likely to be successful in their field.
The core value honesty is important for companies that are dedicated to establishing trust. Working for a company that values honesty means that you can trust that the work you are doing is founded on integrity. The importance of a trusting relationship between the company and customers cannot be understated.
If you’re interested in learning more about how to align your company’s image with your core values, reach out to BestCompaniesAZ. We specialize in employer branding and consulting and would love to help you become a values-oriented, award-winning employer.