It’s not just about foosball tables and happy hours anymore. Yes, “cool companies” are still known for their fun workplaces, but while the game spaces and free sodas are still there, the focus has evolved into more meaningful company culture building.
You’ve probably considered how the best workplace awards can boost your employer brand efforts. Good news: it may be easier than you think. One simple, valuable tip to help you maximize the value of workplace awards: don’t let rankings become an obstacle to your efforts.
They’re the ones you read about because of all the good they accomplish. The innovations. The community service. The fun activities. They are major, established multinational brands – and they are also tech upstarts, disrupting the California stereotype by locating in the Silicon Desert. They are diverse in many ways, but they all have made the commitment to be outstanding.
Throughout 2017 we’ll be sharing their stories – how they have built their companies around a sense of purpose, how they hire, how they lead, how they delight their customers, how they create their employer brands, and how they partner with their communities.