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LAVIDGE Services
We solve complex problems with smart strategy, bold creative and
a team that shows up with heart.
Strategically Loud. Authentically Human.
Strategy, creative, media and PR — all in one place. Our team brings fresh thinking and deep experience to every project.
Big ideas matter, but results matter more.
InkFox Publicity
InkFox Publicity is a modern book publicity firm built for today’s publishing landscape, where authors operate as entrepreneurs and visibility demands a blend of traditional media, digital strategy, and creative storytelling. We combine boutique agility with LAVIDGE’s strategic depth, delivering tailored publicity journeys rather than one-size-fits-all campaigns. Our work focuses on credibility, momentum, and long-term impact because successful publicity today isn’t about a single headline—it’s about staying present where readers discover books.
The InkFox Publicity team is offering a complimentary 30-minute consultation – connect with them here to learn more.
Co-President and CFO Sandra Torre Recognized in Generations of Leadership
Torre has become a defining financial leader of her generation by guiding LAVIDGE through growth, innovation and a successful transition to employee ownership. With more than 30 years in finance, she blends strategic discipline with transparency, operational leadership and community impact, helping shape a resilient culture while advancing the agency’s long-term success.
Our Services
Branding and Strategy
Brand strategy
Name creation
Research
Strategic planning
Customer acquisition strategy
Business innovation
Positioning
Sales continuum
Target audience definition
Media
Target market research
Media buying
Guerilla marketing
Media planning
Stewardship
Public Relations
Consulting
Media relations
Special events
Crisis management
Social media strategy and content
Strategic planning
Thought leadership
Community Outreach
Internal communications
Public Relations experience >
Technology
Application development
Mobile app development
Marketing automation
CRM
Customer data platforms (CDP)
Website development
eCommerce
Loyalty systems
Content management
Experience
User experience (UX)
User interface (UI)
Maximize the in-home buying experience
Leverage your marketing capital
Personalize email marketing
Multicultural (Diversity)
Multicultural strategy
Creative
Media management
Ethnic insights
Campaigns
Brand awareness and preference
Customer acquisition
Customer satisfaction
Demand generation
Product launch
Public service
Loyalty and retention
Content
Content strategy
Social content
Thought leadership
Video and motion graphics
Content amplification
Infographics
White papers
Video production
Audio production
Programmatic
Trading desk
Behavioral targeting
Retargeting
Data management
CRM targeting
Cross channel, cross device
Publicity
Author and book campaigns
Consulting
Strategic planning
Reviewer outreach
Media relations
Social media strategy, coaching, content
Sales enablement and account-based marketing
Sales collateral
“Killer” sales presentations and videos
Interactive ROI and TCO experiences
ABM strategy
ABM content and experiences
ABM plays
ABM orchestration
The deep(er) dive
While we have a diverse roster of clients, we take the time to nurture our expertise in a few verticals. Our industry-specific expertise and proprietary research help us dig deeper for insights that move the needle.
A must-read for medical practitioners, hospitals, insurance providers, and healthcare marketers. Discover insights into customer needs, attitudes, and what drives them to act. Leverage this knowledge to optimize budgets and deliver the right message to the right audience at the right time.
75% of patients believe the U.S. healthcare system is BROKEN.
Applications and enrollment, faculty and staff retention, and new student inquiries as well as alumni engagement are just some of the areas in which we have experience related to K-12 and post-secondary education.
44% of education seekers are searching for self-improvement.
LAVIDGE provides a deep understanding of what Arizonans expect from government agencies like Economic Development, Health Services, Department of Education, Secretary of State and the Governor’s Office.
Access proprietary research to learn what motivates consumers to purchase wellness services.
Most respondents (87%) say having wellness services in their lives is important