October 22, 2018 BestCompaniesAZ

Employer Branding Tips for Technology Companies

Today, the talent market has become competitive, challenging companies to stay on top of their employment game. With a low unemployment rate across the nation, the competition to get the best talent requires an innovative approach. However, meeting the critical workforce trends and expectations requires a strong employer brand. Here are some top employer branding tips for technology companies.

Differentiate Yourself From Your Competition

What makes you different from all of the other technology companies out there? Why should smart, talented, valuable employees come to work for you and not your competition? These questions are at the core of employer branding. Employer branding is all about putting your best foot forward as a company and highlighting what makes you a great employer. You can differentiate yourself from the competition in a number of ways.

Try swapping out boring job descriptions for engaging, on-brand ones. Then, use social media to highlight the aspects of your business and company a potential employee would get excited about. You want to be the unicorn in a sea of horses, so, don’t be afraid to stand out for all of the right reasons.  

Highlight Your Company Culture

Everyone knows that cool, innovative, next-level things go on behind the scenes at tech companies. Individuals interested in working at a tech company generally have a connection to what the company does or what product they create to better the world.

However, highlighting your company culture can set you apart from the competition. Posting photos of different internal activities, community events, and company outings make the applicant have a stronger connection to your company. Some of the world’s largest tech companies, like Google and Facebook, have an incredible reputation for their industry-leading products and for being great places to work. Seek out Great Place to Work programs and start an employer branding campaign to help you start marketing your tech company as a business that makes coming to work a great time.

Use a Visual Assets Creatively

Ads, photos, and videos help to humanize the company, giving the viewers a more emotional connection to your company and its work. This can be a valuable differentiator for you in the competition for tech talent.

Depending on the type of company you run, you may find it difficult to highlight what your company does in a way that’s visual and engaging. Employer branding experts are a great resource for helping you think through your strategy. Employer branding consultants are creative thinkers who know all about talent development and marketing. They can use these skills to help you find a way to creatively communicate your brand’s story to potential employees.

Remember that competition for high performing talent is at an all-time high. Embracing these employer branding tips for technology companies will ensure you get your target talent and win.