Why A Purpose-Driven Workplace Keeps Employee Retention High

Companies with purpose-driven workplaces have high employee retention and engagement rates. Find out more about them at BestCompaniesAZ.

In the current business climate, many organizations are being forced to confront unfamiliar challenges brought about by an unprecedented number of worker resignations. Evidently, these employees feel they could have a more enriching and purposeful experience elsewhere. In many cases, they are seeking compensation that meets their needs (salary and benefits) rather than what their organization can provide.

A sense of belonging is not only essential for employee success but also for company growth, as research by Gallup shows. Although a sense of purpose is not the only thing that can make an employee stay with their employer, it is still an influential factor. A company with a clear purpose will always create more value and buy-in for its employees. Those who work in such an environment feel passionate about their role within the organization and are therefore more likely to invest themselves fully into their work.

What Is a Purpose-Driven Workplace?

A purpose-driven workplace is one where the company’s mission and values are integrated into every aspect of the business.

The purpose starts with the company’s mission, which trickles down to each employee. A company that is focused on its “why” will always be more successful than one that is not. As Simon Sinek said in his TED Talk, “People don’t buy what you do, they buy why you do it.”

The same goes for employees. They want to know that their company’s mission is something they can believe in and are proud to be a part of. In order to create a purpose-driven workplace, it is essential that everyone in the organization is aware of and buys into the company’s mission.

Axon: Write Code, Save Lives

Axon, a leading provider of public safety technologies, including its network of devices, cloud software and training, is one such company with a mission-driven workplace. The company’s core mission is to protect life and create technologies that change the world and make it a safer place. This is evident in everything they do, from the products they create to how they treat their employees.

Axon believes you can make a difference anywhere. The company puts its employees first and offers them a sense of purpose that goes beyond their job description. With opportunities to work remotely, hybrid, or on-site across the business and globe, employees find meaning in the workplace and discover how they can meaningfully contribute no matter where they are. At Axon, your work will be self-led, challenging and purposeful.

Workiva: Powering Transparent Reporting for a Better World – 

Workiva makes complex work easier for thousands of organizations worldwide. Through the cloud-based Workiva auditing platform, customers are able to streamline processes, connect data and teams, and ensure consistency.

Furthermore, they have an environmental, social, and governance (ESG) strategy to make sure they’re operating responsibly. This involves empowering employees to act with purpose and enabling customers to track their progress and impact—all while maintaining transparency and building trust.

These are just some of the companies that have made purpose a priority in their workplace. A company’s success is not only dependent on its products or services but also on the strength of its culture. A purpose-driven workplace will always be more successful than one that is not.

Benefits of a Purpose-Driven Workplace

A purpose-driven workplace has many benefits for the company and its employees. Here are some of the most important ones:

1. Increased employee engagement

When employees believe in their company’s mission, they are more likely to be engaged in their work. They feel like they are part of something bigger and are more motivated to do their best.

2. Improved retention

Employees who are purpose-driven are more likely to stay with a company for the long haul. They feel a sense of loyalty and pride in their work, which leads to increased retention rates.

3. Greater customer satisfaction

Customers can tell when a company’s employees believe in its mission. This leads to greater satisfaction and loyalty from customers.

4. Improved financial performance

A company that is purpose-driven is more likely to be successful financially. This is because all of the benefits mentioned above lead to increased productivity and profitability.

5. A better world

When companies operate with purpose, they are more likely to make positive contributions to society. This includes things like reducing their carbon footprint, giving back to the community, and creating products and services that improve the world we live in.

Finding Purpose in the Workplace

Companies that focus on being purpose-driven are more likely to be successful in all facets of their business. They have happier and more engaged employees, satisfied customers, and improved financial performance. Most importantly, they are making a positive impact on the world we live in.

If you’re looking for a company that operates with purpose, be sure to check out some of the best companies that are hiring at BestCompaniesAZ. Browse job openings and find your perfect match today!


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