Companies create mission statements as a sort of company definition. Mission statements describe why an organization exists, its overall goal, who its primary markets are and where they service.
Below, we’ve collected answers from 14 professionals who have shared their organizations’ mission statements and what it means for them.
Freedom Financial Network
“To provide financial solutions, service and education enabling consumers to reduce debt, build wealth and achieve financial freedom.”
Our mission is all about helping everyday Americans move forward towards a better financial future. We understand that debt happens to real people with real problems. We are there to help them move forward into a better position financially. We offer several solutions including debt relief and lending programs to help our customers achieve their financial goals.
Heather Marcom, Freedom Financial Network
CarMax
“To drive integrity by being honest and transparent in every interaction.”
Our mission statement has guided our business from the very beginning. CarMax was founded more than 25 years ago to revolutionize car buying, taking it from a dreaded, stressful experience full of distrust to a high-integrity, transparent, no-haggle experience customers deserve. CarMax fundamentally changed the way people buy and sell cars and has become the nation’s largest retailer of used cars with more than 210 stores nationwide.
Connie Dye, CarMax
Spear Education
At Spear, our mission is to help dentists and their teams pursue and achieve “Great Dentistry.” We do this by helping our doctors to do three things—achieve the clinical excellence they desire, achieve economic success in order to provide them with the flexibility to spend time on the highest level of patient care and to simply have more fun in practice. Our vision, “To be the market leader in clinical and practice growth technology solutions that help dentists and their teams deliver superior care to their patients,” fully supports this mission and our values, “Service-Oriented, Trustworthy, Responsible, Innovative, Vested and Empowering” dictates how we achieve our mission. All three aspects together form the core of who we are and why we exist.
Beth Gross,Spear Education
All About People
All About People has a relentless obsession to connect the right people, with the right organizations… right NOW!
The meaning behind our Mission Statement—To impact the lives of those that we serve and glorify God in all of the work that we do.
Sherri Mitchell, All About People
Farmers Insurance
Farmers Insurance’s ambition statement: We’re proud of more than 90 years of serving our customers and are excited about the future. Our ambition is to be the leader in delivering peace of mind, innovating for customers whenever and wherever they need us.
Amy Hart, Farmers Insurance
Markitors
Our mission is to connect small businesses with customers, and to have a good time doing it. The statement is inspired by two statistics. The first stat is that about half of small businesses go out of business within their first five years. That’s what inspires us to connect small businesses to customers, because if they do a better job connecting, then there’s less business failure. The second stat from Gallup is that 52% of workers are “not engaged” with their work (another 13% are actively disengaged). We believe that if we can create a great workplace (have a good time connecting small businesses with customers), then we do our part of addressing workplace dissatisfaction.
Brett Farmiloe, Markitors
Generated
Our mission statement is “Let’s Make The Most Of Your Waste.” As a recycling company, we feel strongly that our mission statement is of great importance for the health of the planet and its people. Recycling helps us live sustainably by conserving natural resources, reducing pollution in the environment and minimizing the amount of waste that enters landfills. By dedicating ourselves to making the most of waste, we contribute to growing a more sustainable world.
Jonathan L. Cohen, Generated Materials Recovery
Insperity
Our mission is “to help businesses succeed so communities prosper.” Insperity operates out of a servant leadership model that supports employment best practices, strategic innovation, and a thriving and enriched community.
Nykki Stenger, Insperity
Qwick
Our mission statement at Qwick is “Changing The Way People Work”. Our goal is to make the staffing process as smooth and easy as possible. We want our clients to know that we are a reliable source they can count on to staff their events and other needs with the best professionals around. We want to provide professionals access to the shifts they want when they want them.
Zack McCarty, Qwick
AVANA Capital
Our mission is to protect the wealth of our investors and provide frictionless capital to our entrepreneurs running small businesses in the United States.
Kimberly Kriewald,AVANA Capital
Charter Capital
Our mission statement is “to provide businesses with equipment and technology leases and loans that are right for their specific financing needs.” The idea of our mission is that nothing we do is standard and there is no one-size-fits-all. Every business has a unique need and our goal is to help them find the best financing solution that fits them, specifically, without throwing in upsells or items they will never need.
Carey Wilbur, Charter Capital
Resound
At Resound, our purpose is to be the most trusted guide for our clients—to help them unlock their authentic brand so that they can build stronger, more lasting relationships with their customers.
This purpose supports and weaves through everything we do—from our brand strategy and marketing workshops, to our website, video, and design services, to our upcoming book, online course, and even the free branding and marketing resources throughout our website. Everything we do is about helping our clients unlock their real, true, authentic brand identities—and in so doing, build relationships with their customers that grow and last.
Mike Jones, Resound
HR Answers
Our mission: “Your People.”
We provide human resources consultation and services with our clients’ employees in mind so that they can focus on important things, like reaching their organizational goals and increasing profits.
Niki Ramirez, HR Answers
Briebug
Our mission statement in its simplest form is “creating better lives.” We have a deep conviction that creating better software creates better lives for the end-user, our customers, our employees, and the software community as a whole. I believe everyone who is passionate about excellence in their discipline has an opportunity to make an impact in this way.
Lukas Ruebbelke, Briebug
