How to Manage Your Employer Brand in the Financial World

Freedom Financial Employer Brand

Q&A with Heather Marcom, Talent Acquisition Manager, for Freedom Financial Network

To what do you attribute your company’s success?

Our success is a result of an amazing team of dedicated employees at all levels. Everyone at Freedom Financial Network plays an important part.

From the Product and Technology teams who always work with our clients best interests, to the Debt Consultants who help potential clients see that a path to financial freedom is actually attainable, to the Customer Service Representatives who take great care of our clients for the duration of the program. There are so many different roles our teammates play, but each one is critical. We can’t succeed without them!

Why do you think Employer Branding is important?

Employer branding is critical to Freedom Financial Network’s ability to attract, hire and retain the very best talent in the market. We want to continue to evolve and grow, so we can best serve our growing customer base.

To remain in our position as the largest, most successful provider of debt relief programs in the U.S., Freedom must hire great talent and the employment branding is an important part of our ability to do so.

How would you describe your Employer Brand?

Freedom’s employer brand centers around our “heart and $” culture and our core values. We believe if you lead with the heart, the dollar will follow. Our core values ensure our teammates “care” for everyone, “act with integrity” even when no one is looking, “get better” every day and “collaborate” with everyone.

Freedom Financial Network Tempe

What do you do in your recruitment process that you feel differs from other companies?

My team pays particular attention to our candidate’s experience from the first moment they become aware of us, to the point in which we invite the candidate join us or part ways. Freedom believes our reputation is an important part of our employer brand. Our goal is to make sure everyone, who expresses an interest in working with us is reviewed by a recruiter and given a fair consideration. Regardless of the outcome, the candidate serves as a promoter for Freedom with his/hers friends, family and co-workers.

Has Heather’s insight peaked your interest in exploring a career opportunity with Freedom Financial Network? Browse their current hiring positions and learn more about their company culture here.

Share this article

BestCompaniesAZ celebrates Arizona’s most innovative employers while sharing practical insights for professionals, leaders, and job seekers. Subscribe here to stay informed with workplace trends, leadership perspectives, career advice, and upcoming community and nonprofit events across Arizona.

Award-Winning Companies

Click on a program below to meet Arizona’s most diverse, veteran-focused, award-winning companies.

Best Employers

The pay is good, the perks are awesome, but it’s more than that. Respect, opportunity, balance, fun, and pride – you don’t want to settle for less. Why should you? Your dream job is looking for you.

Get updates

Join our network for updates on events, career openings, best practices, and more!

Let us elevate your employer brand

Want to build your employer brand in Arizona? Need help applying for a company award? Looking to fill your talent pipeline?

We can help! We’ve been doing this for 25 years.

Thriving young tree supported by a simple trellis, symbolizing leadership that helps employees grow and succeed.
News & Updates

18 Ways Effective Leadership Helps Employees Stay, Grow, and Succeed

Strong leadership gives employees clear direction, meaningful growth, and reasons to stay. This article shares practical ways leaders can build skills, recognize progress, remove barriers, and support career goals. Insights from experts in the field show how consistent daily actions can help employees grow and succeed.

Silicon wafer with intricate circuitry representing Arizona’s growing semiconductor industry
News & Updates

4 Arizona Industries, Roles, and Career Paths Professionals Should Watch

Arizona’s economy is creating new opportunities in robotics, luxury real estate, seasonal workforce hiring, and sustainable leadership. Experts in these fields share insights on the roles, skills, and career paths gaining attention. Here are four industries professionals should watch next.

A polished key with a glowing pathway symbolizes career growth as a compelling job-offer benefit.
News & Updates

15 Ways to Make Job Offers More Compelling to Top Candidates

Top candidates look beyond salary when deciding whether to accept a job offer. Experts in hiring and talent strategy share practical ways to make roles more appealing, from clear growth plans to genuine flexibility. These 15 approaches can help companies win strong candidates and build trust before day one.

Young sapling at the end of a guided pathway, symbolizing mentorship and career development for emerging professionals.
News & Updates

17 Change Employers Should Make to Attract and Develop Younger Professionals

Younger professionals want more than a job—they want clear growth, meaningful work, and trust from day one. Employers can win and develop emerging talent by rethinking how roles, feedback, learning, and responsibility are structured. Insights from experts in the field reveal practical changes that make early careers more engaging and effective.

Semiconductor wafer representing Arizona’s growing advanced manufacturing industry
News & Updates

4 Arizona Industries Offering Strong Career Opportunities

Arizona’s job market is opening doors in robotics, semiconductors, healthcare, and insurance. These industries offer strong career paths for people with technical, clinical, and client-focused skills. Insights from experts in the field explain where demand is growing and how to get started.

A blue puzzle piece fitting perfectly into a softly illuminated organizational structure.
News & Updates

15 Lessons About Finding and Hiring the Right People

Hiring the right people takes more than reviewing polished résumés. Experts in the field share practical lessons on evaluating skills, judgment, curiosity, and fit. These insights can help teams make stronger hiring decisions and build lasting talent networks.

Learn more about Arizona's best companies!

Get our e-news specifically for employers and job seekers – it includes the latest career opportunities, recruiting and networking events and job search tips. Stay ahead of the game on workplace awards, recruiting events and employer branding best practices.