Company’s Social Media Campaign Helps Build New Pediatric Trauma Center
Scottsdale, Arizona – March 3, 2016
Nextiva, an industry-leading cloud-based communications provider, announced today that it donated over $12,800 to Phoenix Children’s Hospital’s for their “The Need is Now” campaign to support the building of their new Pediatric Trauma Center.
Through Nextiva’s community advocacy program, Nextiva Cares, the company ran a social media campaign throughout the month of February to raise awareness for Phoenix Children’s Hospital’s trauma center. The company donated $1 for every engagement their posts about the philanthropic partnership on LinkedIn, Facebook, Twitter and Instagram received. Over the course of the month, this social media campaign received 12,894 engagements which translated to a $12,894 donation to the new trauma center.
Giving back to the local community has always been important to Nextiva, as the company was founded and is headquartered in Scottsdale, Arizona. The company chose to partner with PCH because kids are the future of the community, and Nextiva wants to do its part to ensure they have adequate care.
PCH is Arizona’s only Level 1 Pediatric Trauma Center, the highest designation given to a hospital. There is a critical need for a new Trauma Center; their current treatment facility is designed to treat just 22,000 patients annually, but more than 83,000 patients are treated there each year. The new facility will be relocated closer to the helipad, imaging equipment, and operating rooms in order to provide better and more timely care. It will double the capacity of the current facility, allowing for treatment of up to 140,000 patients per year.
“We are extremely grateful for Nextiva’s partnership with Phoenix Children’s throughout the month of February,” says Steve Schnall, Phoenix Children’s Hospital’s Senior Vice President and Chief Development Officer. “Their support of our efforts to build a new Emergency Department and Level 1 Pediatric Trauma Center is critical, and it’s because of the contributions of partners like them that we will be able to offer lifesaving care to even more children within our community. We appreciate all of their efforts to raise both awareness and funds for this important campaign.”
“We were very excited to partner with PCH in February. It’s a cause that everyone can relate to; our team rallied behind this effort and spread the word in the community about our campaign,” says Yaniv Masjedi, Vice President of Marketing. “This created a ripple effect that far exceeded our expectations. In total, we reached more than 176,947 people with this campaign and significantly increased awareness of the need for a new trauma center at PCH.”
To learn more about Nextiva and its philanthropic efforts, please visit nextiva.com/cares.
Nextiva provides cloud-based communications and collaboration solutions designed to simplify the way businesses communicate. Founded in 2006 on the principle of Amazing Service®, Nextiva acquired its first customer in 2008. Today, Nextiva serves more than 100,000 businesses in the United States from its headquarters in Scottsdale, Arizona.