October 5, 2016 BestCompaniesAZ

Create, Reinvent and Innovate for Your Company’s Tomorrow

By Lee Vikre | @LeeVikre

Nextiva was founded by a group of visionaries led by CEO Tomas Gorny. Since acquiring its first customer in 2008, Nextiva has become an industry leader, improving the cloud communications sector and creating innovative products such as Nextiva Analytics and NextOS 3.0. Providing communications services to more than 100,000 businesses across the United States, Nextiva is one of the fastest-growing technology companies in Arizona, one of the fastest growing cloud communications providers in North America, and one of Arizona’s Most Admired Companies for 2016. They also received the Spotlight Award winner for Innovation.

What separates Nextiva from competitors? Here are five lessons about innovation from Nextiva. 

Ask, “how can we help our customers?”, and listen to what they want. Visualize how their work can be simplified, made more intuitive, easier, and better. The combination of data and customer insights will help you create game-changing products and services for the future.

Draw on the ideas of all your team. Yes, everyone. Don’t let hierarchy get in the way. Great ideas come from everywhere in the organization, including the new hire who started at entry level just last week.

Get there first. Your competitors may be larger and have more resources, but you can be faster and more agile. Invest in systems, and embrace technology. Early adopters have an advantage, since competitors may be reluctant to be first.

Reinvent your industry. Don’t just keep up with trends; create them. True innovators are bold, disruptive, and determine the direction of the market. Just in the past year, Nextiva launched Nextiva Analytics and NextOS 3.0, products that are the first of their kind in the cloud communications industry. Director of Operations, Chris Lopez pointed out that breakthrough new products separate Nextiva from the competition, and highlight the company’s cutting-edge thinking.

Keep it going. Don’t stop innovating once you’ve established a successful product or service. “This is only the beginning,” Tomas Gorny said. “We have a lot of products planned. The goal is to visualize information, identify trends, be intuitive and require no integration. This is insight like you’ve never had before. We are only beginning to scratch the surface of Nextiva’s innovations. Our team continues to come up with new and exciting products that consistently inspire creativity and excitement in our customers and team members.”

Do you want to kick-start your creative strategies? You can learn more about innovation and entrepreneurship from visionary leaders Tomas Gorny, Steve Wozniak, Guy Kawasaki, and executives from Google, LinkedIn, Glassdoor, and many more at NextCon16 on November 14-16 in Scottsdale, AZ.  Attendees will walk away with insightful advice from the best in the business. No matter your industry, company size, or role, you can take advantage of the fresh perspectives and expert advice shared at NextCon16 – and walk away with actionable insight to take your business and career to the next level.

NextCon16 features sessions that will benefit Executives, Marketing Pros, Sales/Business Development, IT/Technical, Human Resources, Operations, Customer Service, and Students!


About the Author
Lee Vikre – Hiring Jedi
A workplace culture maven, writer, and speaker, Lee Vikre has helped numerous companies develop “best company” cultures, gaining recognition at the local and national level. Lee has been called the Jedi Master of hiring because of her exceptional recruiting abilities and friendships with people who love Star Wars. Her favorite activities involve matching people with their dream jobs at award-winning best companies.  Lee coaches CEOs but still hasn’t been able to train her three dogs not to bark during conference calls.