BBB Standards for Trust

Businesses with Better Business Bureau Accreditation meet BBB’s Standards for Trust and follow BBB’s Code of Business Practices.

  1. Build Trust
  2. Advertise Honestly
  3. Tell the Truth
  4. Be Transparent
  5. Honor Promises
  6. Be Responsive
  7. Safeguard Privacy
  8. Embody Integrity

Businesses in the United States, Canada, and Mexico that meet our standards and complete all application procedures earn BBB Accreditation. The Code of Business Practices builds on BBB’s Standards for Trust, eight principles that summarize important elements of creating and maintaining trust in business.

The Power of Our Trust Seal

Customers trust BBB and value our seal of approval. As an Accredited Business, companies can leverage our trusted seal by including our symbol on marketing collateral, digital assets, vehicles, storefronts, etc. The BBB Trust Seal represents integrity, transparency and a level of unparalleled service. More importantly, it is backed by BBB’s Standards for Trust and a 100+ year old reputation.

“The reason we joined the Better Business Bureau because they embody the same values that we have as a company – integrity, honesty, and doing things the right way.”

John and Kim Eisenhower
Integrity Tree Service

“Accreditation is a form of accountability, not only to our current and upcoming customers, but to us as owners of Hermosa Givings Childcare.”

Alexandrea Martinez
Hermosa Givings Home Daycare

“Better Business Bureau is known throughout the country to keep the highest level of standards of integrity.”

Tony Sibley
Ahhtoman Automotive Consultants

Get Accredited

Becoming an Accredited Business with Better Business Bureau of Central, Northern and Western Arizona provides access to exclusive programs and resources.

From discounts to marketing collateral and everything in between, BBB helps increase brand awareness allowing businesses to establish themselves as trusted service providers. BBB also guides businesses to maintain a positive reputation and improve marketplace trust.

Benefits of BBB Accreditation

  • BBB Trust Seal Program
  • Online Business Profile Page
  • Unbiased BBB Business Reviews
  • Free Online Quote Services
  • Arbitration and Dispute Resolution Services
  • BBB Discounts

For a complete list of Better Business Bureau Accreditation benefits, download the BBB Accreditation Business Benefits Guide.

Apply for BBB Accreditation!


BBB Accredited Businesses pay a fee for accreditation review and monitoring for continued compliance and for support of BBB services to the public. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation. BBB accreditation does not mean a business’ products or services have been evaluated or endorsed by BBB, or that BBB has determined the business’ product quality or competency in performing services.

My BBB Story

My BBB Story videos highlight local businesses and their journey in earning the BBB Trust Seal. Through the videos, businesses share how they incorporate ethics and our Standards for Trust into day-to-day operations. From resorts to auto and AC repair, BBB Accredited Businesses represent a wide range of industries.

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